Virus Paradigm

Discover the thought-provoking insights of Virus Paradigm by Roberto Marchesini, published by Cambridge University Press in 2021. This compelling work, spanning 75 pages, explores the evolution of the term 'virus' beyond its biological roots, revealing its emergence as a powerful metaphor in contemporary discourse. Marchesini delves into how virality has come to describe a wide array of phenomena, inviting readers to reconsider the implications of this shift. Ideal for those interested in human ecology and the broader cultural impacts of the concept of virality, this book is a must-read for scholars and enthusiasts alike. Enhance your understanding of modern metaphors and their significance in today's world with this enlightening publication.