Video Economics

Discover the intricacies of the television industry with "Video Economics" by the esteemed authors William G. Owen and Edward M. Wildman. Published by Harvard University Press in 1992, this insightful hardback edition spans 384 pages and offers a comprehensive yet approachable exploration of economic principles and business strategies in the world of television.

Owen and Wildman delve into the complex dynamics between program producers, distributors, and retailers. They illustrate how these entities navigate their objectives to attract viewers, aiming to monetize their audience through advertisements, admission fees, or both. Perfect for both industry professionals and economics enthusiasts, this book bridges the gap between theory and practical application in media economics.

Enhance your understanding of a vital part of the entertainment landscape with "Video Economics," a crucial read for those interested in the intersection of media and business.