V-Model of Service Quality

Discover the transformative insights of V-Model of Service Quality by Grafton Whyte, published by Emerald Publishing Limited in 2018. This engaging paperback, spanning 160 pages, provides a robust framework for measuring service quality, tailored specifically to the unique social conditions of Sub-Saharan Africa.

Grounded in real-world case studies, the V-Model offers practical applications for both researchers and managers seeking to enhance customer service. By bridging theoretical concepts with empirical data, Grafton Whyte equips readers with the tools needed to navigate and improve service quality in diverse environments.

Whether you're a professional in the field or an academic looking to deepen your understanding, this book serves as an essential resource for anyone interested in customer service dynamics in Africa and beyond.