Touch

In "Touch," author Tod Maffin explores the profound impact of digital business on organizational practices, including hiring, marketing, and stakeholder engagement. Published in 2014 by Dundurn Group Ltd, this insightful book spans 264 pages and addresses a crucial issue: the loss of the essential human connection amidst technological advancements. Maffin emphasizes the importance of restoring this person-to-person interaction, providing readers with practical strategies to re-establish meaningful connections in an increasingly digital world. Whether you are a business leader, marketer, or simply interested in the effects of technology on industry practices, "Touch" offers valuable insights into blending innovation with humanity for successful engagements. Discover how to enhance your professional relationships and foster a more human-centric approach in your everyday interactions.