The Things We Love

Discover the profound connections we share with our possessions in The Things We Love by Aaron Ahuvia. This captivating exploration delves into the intricate emotional ties people form with objects, revealing insights drawn from the latest research in psychology, neuroscience, and marketing. Praised as an "exciting and engaging" investigation by Jonah Berger, this book invites readers to reflect on the significance of their belongings. Published by Brown & Company in 2022, The Things We Love spans 336 pages, offering a thought-provoking journey into the psychology of consumer behavior. Whether you're a curious reader or someone seeking to understand the deeper meanings behind material attachments, this hardback edition is a must-have addition to your collection.