Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Strategic Social Marketing
Parastā cena
€77,59
Akcijas cena
€77,59
Parastā cena
€79,99
Vienības cena/ izmantojot
Izvēloties šo opciju, tiks atsvaidzināta visa lapa.
