Strategic Social Marketing

Regulārā cena €58,00
Express sūtījums (2-3 darbdienas)

Jeff French

576

2019

Paperback / softback

Sage Publications Ltd

Svītrkods: 9781526446046
2 ir noliktavā

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.