Strategic Pricing and Management Accounting

Routledge Studies in Accounting

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Pristatymas gali užtrukti 2-3 sav.

BEZMAKSAS piegāde

David Dugdale

176 psl.

2024 m.

Minkštas viršelis

Svītrkods: 9781032224848
Apraksts

The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.