• Book cover of: Strategic Marketing Planning. By: Colin Gilligan

Strategic Marketing Planning

Colin Gilligan

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Autorius Colin Gilligan
Leidimo metai 2009 m.
Puslapių skč. 576 psl.
Viršelis Minkštas viršelis
ISBN 9781856176170
Leidimas 2 ed
Kategorijos Mārketings, Vadība

Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

Book cover of: Strategic Marketing Planning. By: Colin Gilligan

Strategic Marketing Planning

€71,53
€71,53 €73,74