• Book cover of: Strategic Luxury Management. By: David Millán Planelles

Strategic Luxury Management

David Millán Planelles

€187,94
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Žanras Economics
Leidimo metai 2021 m.
Puslapių skč. 248 psl.
Viršelis Kietas viršelis
ISBN 9780367858346
Kategorijos Vadība

Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Book cover of: Strategic Luxury Management. By: David Millán Planelles

Strategic Luxury Management

€187,94
€187,94 €193,75