Smart Retail

Smart Retail by Richard Hammond is the definitive guide for anyone looking to excel in the retail industry. Published in 2017, this comprehensive book spans 352 pages and is a must-have for retail management professionals and aspiring entrepreneurs alike. Hammond, a renowned retail management consultant, uncovers the secrets behind the success of the world's top retailers. In this fully revised and updated edition, readers will discover the latest success stories, innovative ideas, and strategic insights that can be directly applied to enhance your business's performance.

By posing the crucial question, "What makes you so good?" to leading retailers, Hammond reveals actionable tactics and thought processes that can significantly boost sales and customer engagement. Whether you are a seasoned retailer or just starting out, Smart Retail offers invaluable knowledge to help you thrive in a competitive market.