Service Innovation

Discover the transformative power of service innovation with Anders Gustafsson's insightful book, published by Business Expert Press in 2016. Spanning 174 pages, "Service Innovation" delves into the essence of service as a value-creating activity that customers engage in within their own environments. Gustafsson emphasizes the pivotal role companies play in equipping customers with the necessary resources and knowledge to foster this value creation. Through an engaging model of service innovation, the book offers practical guidelines that organizations can implement to thrive in the competitive service landscape. Perfect for managers and professionals in the service industries, this paperback is your essential guide to elevating customer experiences and driving organizational success. Unlock the secrets to effective service strategies and enhance your understanding of customer services with Gustafsson's expert insights.