Scaling the Tail: Managing Profitable Growth in Emerging Markets

Discover the innovative approach to growth in emerging markets with Scaling the Tail: Managing Profitable Growth in Emerging Markets by Seung-ho Park. Published by Palgrave Macmillan in 2015, this insightful book spans 163 pages and introduces a unique framework designed specifically for multinational companies seeking to thrive in these dynamic environments.

Park's model, known as "scaling the tail," emphasizes the importance of targeting specialized market niches and strategically flanking particular segments and product categories. By developing deeply nuanced localization strategies and implementing supportive management systems, businesses can achieve sustainable and profitable growth in challenging markets.

Whether you're a business leader, entrepreneur, or academic, this first edition offers valuable insights into managing growth effectively in international business enterprises. Enhance your understanding of emerging markets with this essential read.