• Book cover of: Routledge Companion to Strategic Marketing. By: Bodo B. Schlegelmilch

Routledge Companion to Strategic Marketing

Bodo B. Schlegelmilch

€284,94
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Žanras Commerce
Leidimo metai 2020 m.
Puslapių skč. 480 psl.
Viršelis Kietas viršelis
ISBN 9781138489080
Kategorijos Mārketings

Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

Book cover of: Routledge Companion to Strategic Marketing. By: Bodo B. Schlegelmilch

Routledge Companion to Strategic Mark...

€284,94
€284,94 €293,75