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Alchemy, The Magic of Original Thinking in a World of Mind-Numbing Conformity
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And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Alchemy, The Magic of Original Thinking in a World of Mind-Numbing Conformity