15% izslēgts
Rise of Marketing and Market Research
Worlds of Consumption
Pārdošanas cena
€55,37
Regulārā cena
€64,78
Vienības cena
/
Nav pieejams
Līdz H. Berghoff
Apraksts
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Rise of Marketing and Market Research