Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Discover the transformative insights of Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by John DeVincentis. Published by McGraw-Hill Education in 1999, this compelling hardback book spans 320 pages and provides a comprehensive look at modern sales strategies. DeVincentis, a seasoned marketing consultant, explores how effective sales forces navigate intricate business processes while employing diverse sales approaches tailored to the evolving needs of today's discerning customers. This essential read equips sales and marketing professionals with the tools they need to not only meet but exceed customer expectations, thereby maximizing value for both the client and the organization. Perfect for anyone in the fields of business, economics, and marketing, this book is a must-have for those seeking to elevate their sales management strategies.