Race, Taste and the Grape

Discover the intricate history of Cape wine with Race, Taste and the Grape by Paul Nugent, published by Cambridge University Press in 2025. This compelling paperback spans 373 pages and delves into how race has influenced consumption patterns in the wine industry from the late nineteenth century to today.

Nugent meticulously examines the evolution of marketing and advertising strategies, revealing the significant role statistics play in shaping consumer behavior. The book also explores the regulatory landscape of the Cape wine industry, analyzing why certain regulations failed and their lasting impacts both locally and globally.

This insightful work is essential for anyone interested in the intersection of race, economics, and the wine industry, making it a valuable addition to your collection. Don't miss the opportunity to understand the complexities behind one of the world's most beloved beverages.