Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Discover the essential resource for public relations professionals in the Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by David Michaelson. Published by Business Expert Press in 2014, this second edition spans 286 pages and offers valuable insights into the challenges and opportunities within public relations research.

This comprehensive guide equips you with effective methods and measures to evaluate the success or failure of your public relations campaigns. By understanding the intricacies of research and evaluation, you can provide grounded evidence that enhances your strategic decision-making. Whether you're a seasoned expert or new to the field, this book is an indispensable tool for achieving measurable results in your public relations efforts.