Principles of Strategic Communication

Discover the transformative insights of Principles of Strategic Communication by Derina Rhoda Holtzhausen, published by Taylor & Francis Ltd in 2021. This essential hardback edition, spanning 342 pages, marks a paradigm shift in the realm of strategic communication. Holtzhausen expertly outlines the fundamental principles that underpin this vital field, integrating the core disciplines of advertising, public relations, and marketing communications. Ideal for undergraduate students, this book serves as a foundational text for those pursuing studies in media, communication, marketing, and advertising programs. Enhance your understanding of strategic communication and its application in today's dynamic environment with this comprehensive resource.