Principles of Marketing

Discover the essential principles of marketing with "Principles of Marketing" by Frances Brassington, published in 2006. This comprehensive book, spanning 1,296 pages, provides an insightful introduction to marketing from a European perspective. It delves into fundamental concepts and theories, illustrating their real-world application through a rich array of examples, case studies, and engaging vignettes.

Enhancing your learning experience, this title includes a robust media package featuring an online interactive study guide, a video lounge, and integrated video case studies. Perfect for students and professionals alike, "Principles of Marketing" equips you with the knowledge and tools needed to thrive in the dynamic world of marketing. Explore the intricate landscape of business and economics with this essential resource.