Power of Framing

Discover the transformative insights in the updated edition of Power of Framing by Gail Theus Fairhurst, published by John Wiley & Sons Inc in 2010. This comprehensive guide spans 288 pages and delves into the essential elements of the framing process, highlighting key aspects such as communication goals, mental models, and the importance of context. Fairhurst emphasizes the significance of priming for spontaneity and the strategic use of language, along with the concept of believability frames to promote ethical communication. This edition is thoughtfully organized to enhance your understanding of the skills, science, art, ethics, and historical research surrounding framing. Whether you're a leader, a communicator, or someone interested in interpersonal communication, this book is an invaluable resource for mastering the art of framing in various contexts.