Policy and Marketing Strategies for Digital Media

Explore the evolving landscape of digital media with "Policy and Marketing Strategies for Digital Media" by Yu-li Liu, published by Taylor & Francis Ltd in 2017. This insightful volume spans 312 pages and delves into the critical intersection of government policy and marketing strategies in the digital realm. As digital media continues to dominate, understanding the implications of policies surrounding digital television, IPTV, mobile TV, and OTT TV is more important than ever. Contributors to this book provide a comprehensive analysis of technological aspects and telecommunication policies, making it an essential read for professionals and scholars interested in mass media. Enhance your knowledge and stay ahead in the rapidly changing digital environment with this indispensable resource.