Place Branding

Discover the emerging field of place branding with Place Branding by Pantea Foroudi, published by Taylor & Francis Ltd in 2021. This insightful paperback spans 354 pages and delves into the complexities of branding a location through the lens of tourist experiences. As place branding is still developing, this book provides a comprehensive theory that emphasizes the importance of various stakeholders, including both public and private organizations, as well as Destination Management Organizations (DMOs), in shaping and managing a place's brand identity. Ideal for researchers, practitioners, and anyone interested in the intersection of geography and branding, this book is a must-have resource for understanding how effective place branding can enhance a location's appeal and success.