Persuasion in Practice

Discover the art and science of persuasion in "Persuasion in Practice," a comprehensive guide authored by JH and published by SAGE Publications Inc. in 1991. This 2nd Revised edition spans 248 pages, offering insights into the complexities of persuasion and its practical applications across various settings, including politics, organizations, and mass media.

Unravel the myths surrounding persuasion as this volume provides a thorough exploration of how it is maintained and effectively practiced. Whether you are a student, a professional, or simply curious about the dynamics of influence, this book serves as an invaluable resource. Dive into the world of persuasion and enhance your understanding of its pivotal role in communication and decision-making.