PDMA ToolBook 2 for New Product Development

Discover the comprehensive guide to product development with the PDMA ToolBook 2 for New Product Development, published by John Wiley & Sons Inc in 2004. This essential hardback edition spans 576 pages and delves into every facet of the product development process. From initial concept creation to design, production, marketing, and service, this book is a must-have for professionals in the field.

Contributors include esteemed members of the Product Development and Management Association (PDMA) from renowned companies like 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer, ensuring that you gain insights from industry leaders. Whether you're a seasoned expert or just starting in product development, the PDMA ToolBook 2 offers valuable tools and strategies to enhance your skills and knowledge.