New Brand Spirit

Discover the transformative insights in New Brand Spirit by Christian A. Conrad, set to be published in 2024 by Taylor & Francis Ltd. This compelling book spans 348 pages and delves into the essential conversations surrounding Corporate Social Responsibility (CSR) and sustainability communications.

Conrad and his co-author, Thompson, have gathered perspectives from nearly 100 leading practitioners across eight different stakeholder groups, including NGOs, shareholders, and supply chain experts. By allowing stakeholders to share their experiences and insights, New Brand Spirit offers a comprehensive overview of the current landscape of CSR and sustainability, making it a vital resource for professionals and academics alike.

Enhance your understanding of modern branding through the voices that matter most. Get ready to explore the future of responsible business practices with this essential read!