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Metaphor in Culture
Universality and Variation
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Līdz Zoltán Kövecses
Apraksts
Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation.
Metaphor in Culture