• Book cover of: Metaphor and Persuasion in Strategic Communication. By: Federica Ferrari

Metaphor and Persuasion in Strategic Communication

Federica Ferrari

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Autorius Federica Ferrari
Leidimo metai 2018 m.
Puslapių skč. 270 psl.
Viršelis Kietas viršelis
ISBN 9781138732414

Metaphor and Persuasion in Strategic Communication

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

Book cover of: Metaphor and Persuasion in Strategic Communication. By: Federica Ferrari

Metaphor and Persuasion in Strategic ...

€187,94
€187,94 €193,75