Media, Persuasion and Propaganda

Pārdošanas cena €34,79 Regulārā cena €45,22

BEZMAKSAS piegāde

2 ir noliktavā

Laurent Desutter

304 lapas

2015 gads

Mīkstais vāks

Svītrkods: 9780748644155

Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?