Married to the Brand

Discover the fascinating world of consumer loyalty in Married to the Brand by William J. McEwen. Published in 2005, this insightful book spans 144 pages and dives deep into the reasons behind why consumers form strong attachments to certain brands while overlooking others. Drawing from an extensive global consumer database, McEwen presents captivating stories and groundbreaking findings that illuminate the psychology of brand loyalty. Ideal for professionals in marketing, product management, and consumer behavior, this book offers valuable insights for anyone looking to understand the dynamics of consumer preferences. Enhance your knowledge in business and economics with this essential read that bridges the gap between brands and their loyal customers.