Marketing Metrics

Discover the transformative power of data with Marketing Metrics by Christina Inge, published by Kogan Page Ltd in 2022. This comprehensive guide spans 336 pages and is designed to help you create customer-centric marketing strategies, establish channel ROI, and effectively build your brand.

With a focus on clarity and practicality, Inge provides a jargon-free, step-by-step approach to unlocking the full potential of data and analytics. Whether you're a marketing professional or a business owner, this book equips you with the essential tools to make informed decisions and drive your marketing efforts forward. Don’t miss the opportunity to enhance your marketing skills and achieve measurable results!