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Marketing in Healthcare-Related Industries
Pārdošanas cena
€126,00
Regulārā cena
€163,80
Vienības cena
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This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
Marketing in Healthcare-Related Industries