Market Research Methods in the Sports Industry

Discover the essential insights of "Market Research Methods in the Sports Industry" by Neven Serić, published by Emerald Publishing Limited in 2025. This second edition, spanning 232 pages, offers an in-depth exploration of the market research techniques utilized by sports businesses today. Neven Serić meticulously identifies and explains the most effective applications of market research, enriched by a variety of updated, real-life case studies. Whether you are a sports professional, researcher, or student, this book serves as a vital resource for understanding how market research can drive success in the dynamic sports industry. Enhance your knowledge and stay ahead in the competitive sports market with this informative guide.