Managing Innovation

Discover the insights of innovation management with Managing Innovation by John Ettlie. Published by Taylor & Francis Ltd in 2017, this comprehensive second edition spans 522 pages and delves into the complexities of technological change within global organizations.

This essential text aims to enhance your understanding of the various drivers and impacts of change, equipping you with the tools to effectively manage innovation. It features conceptual frameworks backed by original case studies, including examples from dynamic start-up companies like Askmen.com. Whether you're a business leader, entrepreneur, or academic, this book offers valuable perspectives on navigating the ever-evolving landscape of technology and innovation. Don't miss the opportunity to elevate your management skills with this authoritative guide!