Man Who Sold America

Discover the captivating story of Albert D. Lasker, often hailed as the 'father' of modern advertising, in Man Who Sold America by Jeffrey L. Cruikshank. Published by Harvard Business Review Press in 2010, this insightful biography spans 480 pages and delves into the life of a man whose innovative ideas transformed the advertising landscape in the United States during the 20th century. Lasker's influence is recognized by advertising legends such as J. Walter Thomson, David Ogilvy, and Bill Bernbach, who attribute much of their success to his groundbreaking work. This compelling narrative not only highlights Lasker's genius but also explores the complexities of his character, making it a must-read for anyone interested in the history of advertising and its key figures. Dive into this essential biography to understand the legacy of a man who reshaped the way products are marketed and sold in America.