Losing the Signal

Discover the fascinating rise and fall of one of the most iconic names in technology with Losing the Signal by Jacquie McNish. Published by Cornerstone in 2015, this compelling narrative explores how BlackBerry, once a dominant force in the smartphone market, captivated half of the U.S. market in 2009. With 288 pages of insightful analysis, McNish delves into the strategic missteps and fierce competition that led to the company's dramatic decline. This book not only won the Canadian National Business Book Award in 2016 but was also shortlisted for the FT/McKinsey Business Book of the Year Award in 2015. Perfect for business enthusiasts and tech aficionados alike, Losing the Signal offers valuable lessons on innovation and market dynamics. Don’t miss your chance to understand the story behind BlackBerry’s rise and its eventual fall.