Logo Beginnings

Discover the fascinating world of logo design with Logo Beginnings by Jens Müller. Published by Taschen GmbH in 2022, this multilingual edition spans an impressive 432 pages, showcasing the evolution of modern trademarks. Explore the origins of iconic logos from renowned global brands like Rolex, BMW, and Louis Vuitton, many of which have stood the test of time for over a century.

This comprehensive collection features over 6,000 logos created between the mid-1800s and 1940, making it an essential resource for anyone passionate about graphic arts and branding. Logo Beginnings serves as an extensive companion to Müller’s acclaimed work, Logo Modernism, and is a must-have for designers, marketers, and enthusiasts alike. Dive into the rich history of logo design and understand its enduring influence in the world of branding.