Logic of Expressive Choice

Discover the intriguing insights of "Logic of Expressive Choice" by Alexander A. Schuessler, published by Princeton University Press in 2000. This thought-provoking book spans 194 pages and delves into the comparative history of marketing and campaigning within the realms of political science and economics. Schuessler introduces a compelling "jukebox model" of participation, illustrating how expressive choice has emerged as a focal point for those seeking to engage mass participation and garner public support. Ideal for students and professionals interested in the dynamics of political participation, this work sheds light on the intricate relationship between rational choice theory and the political process. Enhance your understanding of elections, referenda, and the broader implications of expressive choice in contemporary politics with this essential read.