Involving Customers In New Service Development

Discover the essential strategies for engaging customers in the development of new services with "Involving Customers In New Service Development," authored by KJSU and published by Imperial College Press in 2006. This insightful hardback edition spans 332 pages and delves into the importance of customer involvement in service-based business growth.

This book offers a comprehensive exploration of various customer-involvement approaches and innovative methods for learning alongside customers. It showcases valuable case studies from both service and manufacturing sectors, highlighting effective techniques for value creation through services. Ideal for business professionals and academics alike, this resource equips readers with practical insights to enhance customer engagement and drive successful service development.

Enhance your understanding of customer-centric strategies and elevate your service offerings with this indispensable guide.