Inside IBM

Discover the secrets behind IBM's enduring success in Inside IBM by James W. Cortada, published by Columbia University Press in 2023. This insightful hardback spans 480 pages and delves into the pivotal role of corporate culture in shaping one of the world's most iconic corporations. Drawing from his extensive experience at IBM, Cortada offers valuable lessons that modern enterprises can learn from this tech giant. Whether you're a business professional, historian, or simply curious about the evolution of corporate success, this book provides a compelling exploration of IBM's legacy and its relevance in today's fast-paced business environment. Don't miss the opportunity to gain a deeper understanding of what makes a company thrive over decades.