Identity-Based Brand Management

Discover the essential insights of modern branding with Identity-Based Brand Management by KJM and KJS, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG. This comprehensive third edition, set to be released in 2025, spans 321 pages of in-depth analysis and practical guidance on various aspects of brand management.

Delve into critical topics such as brand positioning, brand architecture design, and the intricacies of managing brand touchpoints throughout the customer journey. This book also emphasizes the importance of multi-sensory brand management and adapting strategies for the digital landscape, making it a must-read for professionals looking to enhance their brand's impact in today's competitive market.

Elevate your understanding of brand management with this essential resource, perfect for marketers, brand managers, and anyone passionate about building strong, identity-driven brands.