IBM Redux

Discover the transformative journey of IBM in IBM Redux by Doug Garr, published by John Wiley & Sons Inc in 2000. This compelling hardback, spanning 384 pages, delves into the remarkable recovery of IBM under the leadership of Lou Gerstner, the first outsider to take the helm of this iconic company. Garr meticulously chronicles Gerstner's ascent and the innovative strategies he implemented to revitalize IBM during a pivotal time in the information technology industry. Drawing on over 150 interviews and a wealth of documents, IBM Redux offers an insightful analysis of international business dynamics and the evolving landscape of business strategy. Whether you're a business professional, an IT enthusiast, or simply curious about corporate transformation, this book provides invaluable lessons and a captivating narrative that you won't want to miss.