Handbook of Survey Research

Discover the essential resource for social researchers in the Handbook of Survey Research by Peter V. Marsden. Published by Emerald Publishing Limited in 2010, this comprehensive second edition spans an impressive 903 pages and covers a wide array of crucial topics. Delve into sampling techniques, measurement models, and the intricacies of questionnaire construction and question writing. This handbook also addresses survey implementation and management, data analysis, and special types of surveys. Additionally, it explores the integration of surveys with other data collection methods, highlighting the role of cognitive psychology and surveying networks. Perfect for sociologists and researchers in the United Kingdom and beyond, this title is a must-have for anyone looking to enhance their survey research skills.