Handbook of CRM

Discover the essential principles of Customer Relationship Management with the Handbook of CRM by Adrian Payne. Published by Taylor & Francis Ltd in 2005, this comprehensive guide spans 458 pages and delves into the strategic approach needed to effectively manage customer relationships, ultimately enhancing shareholder value.

This book goes beyond merely exploring the various systems available for CRM implementation; it focuses on the foundational concepts that drive successful customer relationship management. Whether you are a business leader, marketer, or student, the Handbook of CRM offers invaluable insights into relationship marketing management, equipping you with the knowledge to foster lasting customer connections.

Enhance your understanding of CRM and elevate your business strategies with this authoritative resource.