Going Public

In "Going Public," renowned author Samuel Kernell explores the powerful role of the U.S. President in shaping public perception and policy. Published by SAGE Publications Inc in 2006, this insightful paperback spans 256 pages and delves into the intricate dynamics of presidential communication. Kernell illustrates how presidents leverage their unique position to promote their agendas directly to the public, effectively using public appearances and press conferences as strategic tools. This book not only highlights the effectiveness of going public in advancing a president's goals but also emphasizes its significance in countering opposition from Congress. Ideal for those interested in politics, leadership, and communication, "Going Public" offers a compelling examination of the intersection between media, politics, and public engagement. Discover the strategies that have shaped presidential communication in the United States and understand the implications for political freedom and security.