Go Figure! New Directions in Advertising Rhetoric

Discover the innovative world of advertising with "Go Figure! New Directions in Advertising Rhetoric," published by Taylor & Francis Ltd in 2007. This compelling hardback edition spans 336 pages and delves into the intricate relationship between rhetoric and advertising. By exploring the realms of communications research and consumer behavior, this book offers fresh insights into how advertising functions as a powerful form of communication aimed at prompting action. It assembles a variety of perspectives that highlight the significance of advertising rhetoric in today's market. Perfect for scholars and practitioners alike, this volume is an essential addition to your collection, providing a deeper understanding of the strategies that drive consumer engagement and influence. Enhance your knowledge of advertising and its rhetorical dimensions with this thought-provoking read.