Globalizing Ideal Beauty

Discover the fascinating narrative behind Globalizing Ideal Beauty by D. Sutton, published by Palgrave Macmillan in 2012. This captivating book reveals the untold history of a group of women copywriters whose innovative advertising campaigns transcended borders in the 1920s, effectively promoting an American ideal of feminine beauty from Bangor to Bangkok. With 210 pages of insightful content, Sutton's work is backed by extensive archival research that has remained largely unexplored until now. This book not only highlights the impact of these pioneering women but also sheds light on the globalization of beauty standards. Perfect for readers interested in advertising history, women's studies, and cultural globalization, Globalizing Ideal Beauty offers a unique perspective on how beauty ideals are shaped and disseminated across the world.