From Categories to Categorization

Discover the intricate world of market categorization in "From Categories to Categorization" by Michael Lounsbury, published by Emerald Publishing Limited in 2017. This compelling hardback edition spans 416 pages and features contributions from some of the leading scholars in the field. The book delves into categorization as a dual process—both cognitive and social—highlighting its connection to the actors involved, their specific actions, the entities being categorized, and the contextual factors that shape these dynamics. Ideal for those interested in psychology and strategic planning, this volume offers valuable insights into how categorization influences market behavior and decision-making. Enhance your understanding of this essential concept and its practical implications in today's ever-evolving marketplace.