Digital Marketing

Unlock the potential of digital marketing with the 9th edition of Digital Marketing by Chaffey and Ellis-Chadwick, published by Pearson Education Limited in 2025. This comprehensive textbook spans 576 pages, offering an in-depth exploration of effective digital marketing strategies. Dive into a blend of theory and practice that covers essential topics such as data analytics, personalized marketing, privacy, and security. This edition equips students with both academic models and practical skills necessary for thriving in the digital marketing landscape, including insights into the use of generative AI tools. Whether you're a student or a professional looking to enhance your knowledge, this book is an invaluable resource for mastering the complexities of digital marketing.