Design of Business

In "Design of Business," renowned author Roger L. Martin explores the challenges that companies face in their quest for groundbreaking innovation. Published in 2009 and spanning 208 pages, this insightful book delves into why even the most well-intentioned efforts often yield disappointing results. Many organizations invest heavily in research and development, recruit creative designers, and consult innovation experts, yet struggle to achieve the transformative results they desire. Martin provides a thought-provoking analysis that uncovers the underlying issues hindering true creativity in business. By examining concepts like creative thinking, knowledge management, and lateral thinking, he offers a fresh perspective on how to foster innovation effectively. Perfect for business leaders, managers, and anyone interested in enhancing their creative capabilities, "Design of Business" is a must-read for those looking to revolutionize their approach to innovation.